SPRITE X McDONALD'S EXPERIENCE

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Client’s Challenge
Sprite faced a branding challenge: it was traditionally positioned as a palate cleanser that "cools down" heat. But youth consumers no longer wanted to extinguish their spicy experiences, they wanted to amplify them. Sprite needed to reinvent its identity to align with thrill-seeking, spice-loving youth culture. The collaboration with McDonald's for the Grand Chicken Habanero required content that would reframe Sprite as a flavor intensifier, drive trial of the spicy sandwich, capture authenticity, and satisfy two major global brands simultaneously.

Solution
We produced visual content for the Sprite x McDonald's Grand Chicken Habanero collaboration, capturing the energy and cultural relevance of the partnership:

• Social Media Assets – Short-form video optimized for TikTok, Instagram Reels, and YouTube Shorts, designed to capture the spontaneous, playful energy youth expects from brand content.
• In-Store Digital Content – Visual assets displayed on McDonald's digital menu boards and in-app banners, reinforcing the Sprite pairing at the point of purchase.

The content supported Sprite's broader "Hurts Real Good" global campaign, positioning the drink alongside spicy food icons to ride the cultural wave of youth's obsession with intense flavors.

Result
The collaboration content contributed to a highly successful campaign that:

• Reframed brand perception – Successfully repositioned Sprite from "palate cleanser" to "flavor enhancer," aligning with youth's adventurous eating habits.
• Drove product trial – The visual pairing of the spicy sandwich with Sprite created a powerful "craving" trigger across social media.
• Generated authentic engagement – Content felt native to TikTok and Instagram, driving higher engagement than traditional advertising.
• Supported global strategy – Aligned with Sprite's global "Hurts Real Good" campaign for cohesive storytelling.
• Strengthened partnership positioning – Reinforced Sprite's credibility within the spicy food culture space.

Turnaround Time
24 hours per asset deliverable, aligned with the campaign launch window.